What the ads in your market are doing.
How to read what your competitors are running, and how to make the ads that run beside them.
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AI
AI marketing agent for Shopify: what it should do
What makes a tool an agent, and five questions to ask one before it touches your ads.
AI
AI that makes Instagram ads from product photos
Which product photos work, how many to give, and what to check in the ad that comes back.
Delivery
What Advantage+ creative enhancements change
What each Advantage+ creative enhancement does to your ad, and how to turn them off.
Formats
Carousel ads on Facebook: sizes, limits and card order
Meta's card limits, sizes and steps for a carousel ad, and when to keep your own order.
Budgets
Do Facebook ads work for small business? One sum decides
The sum that shows whether Facebook ads work for your small business, and where it breaks.
Budgets
What a Facebook ads agency costs a small business
What agencies publish as fees, what they do, and how a fee sits against your ad budget.
Budgets
How to pick a Facebook ads budget for a small business
Meta's minimum daily budget, what its learning phase needs, and a number to start on.
Budgets
How much ad creatives cost, from the price pages
Ad creative prices from a freelancer, an agency and UGC platforms, each with its source.
Research
Meta Ad Library search: what each filter returns
What each Meta Ad Library search and filter returns, read from Meta's own pages.
Research
How to turn off auto translate in Facebook ads
Where Meta's translation toggle sits in Ads Manager, and what it does to an offer.
Formats
What UGC ads mean, and what makes one read as a person
What UGC ads are, the three things people mean, the rule on paid creators and AI.
Budgets
Why your Facebook ads are not converting, step by step
How to tell an ad problem from a page or offer problem by reading Ads Manager.
AI
How to get AI ad creative that keeps the product exact
Why an image model redraws a pack, how to spot it, and what keeps it as shot.
AI
How to make AI ads for a Shopify store that hold up
What to hand an AI ad tool before it draws, and what to check before the ad runs.
Delivery
How to check your Meta ads for creative fatigue
How to read Meta's creative fatigue labels, and which ad to replace first.
Copy
Facebook ad copy character limits by placement
Meta's recommended lengths for primary text, headline and description, by placement.
Copy
Facebook ad hooks: how to write six kinds of first line
Six kinds of Facebook ad hook with examples, and what hook rate means in Meta.
Formats
Facebook ad sizes in 2026 and what each placement takes
The ratio and size Meta lists for each ad placement, and what gets cut.
Delivery
How many creatives per ad set Meta allows and advises
Meta's limits and recommendations for ads, ad sets and campaigns, page by page.
Delivery
How to test Facebook ads creative one change at a time
How to run a creative test with Meta's A/B tool, and what a small budget cannot show.
Copy
How to write Facebook ad copy from what buyers say
Write Facebook ad copy from your buyers' own words, with one promise per ad.
AI
How to make Facebook ads for a Shopify store in ChatGPT
What ChatGPT does well for a Facebook ad, where it stops, and prompts to start with.
Delivery
What Meta Andromeda means for the ads you run
What Meta's Andromeda changed, and why it asks for different ads rather than more of them.
Formats
Static ads vs video ads when your budget is small
What Meta says static and video ads are for, and how to split a small budget.
Research
How to see the Meta ads your competitors are running
Where to find a competitor's live Meta ads, and the signal worth acting on.
Research
How to localise a Meta ad for another market
What changes when an ad crosses a border, and why translation alone is not enough.
AI
Why AI ad tools keep giving you off-brand creative
Why generated ads come back looking like somebody else's, and what to write down first.
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