Nomi vs Photoshop

Photoshop is where a picture gets made properly. Layers you can open, masks you can paint, selections down to the hair, and a generative fill that drops a new object into a photograph and matches the light already in it. Nomi is not a better version of that and does not try to be. It is a session that reads your website, plans the Meta campaign, writes the copy, and brings the finished ad back in the shapes the placements take.

So this page does not argue about price, because price is not where the two differ. Photoshop opens on an empty canvas, and everything after that is yours: the angle, the headline, the offer, the market, and the forty-first version of an ad that already works.

What Photoshop does better

All six are real, and a page that hid them would be an advertisement rather than a comparison.

• Control of the picture itself. Layers, masks and adjustment layers, including the newest two, Clarity & Dehaze and Grain, applied nondestructively in the Layers panel. Nomi has no layers to open: its editor asks for the picture again with your change in it rather than taking the file apart.
• Generative fill inside a real editor. Describe what should be there and Adobe puts the result on its own Generative Layer, so the photograph underneath is untouched, and Generative Expand does the same past the edge of the canvas. You can also hand it a reference image when the thing you want is hard to describe.
• Compositing. Harmonize drops a person or an object into a background and matches the lighting, the shadows and the colours around them. Nothing in Nomi does that to a photograph you already own.
• What the model was trained on. Adobe says its current Firefly models "were trained on a dataset of licensed content, such as Adobe Stock, along with public domain content", and that it does not train on a Creative Cloud subscriber's own files. That sentence is about Adobe's own models rather than the Gemini and FLUX ones Generative Fill can also run. Nomi makes no claim of this kind about the pictures it draws.
• Every job that is not a Meta ad. A retouched product shot, packaging, a website hero, a print run, an upscale through the Topaz Labs models Adobe ships inside Photoshop. Nomi makes none of them.
• A subscription that also carries Adobe Express Premium, which has templates for social content, resizes one design for every channel in a click, and schedules the post.

Photoshop in sixty seconds

Adobe's own line for it is "Create with depth. Move with speed.", over a promise of "the tools pros rely on" and "advanced workflows, precise selections". You open a file and everything in the picture is yours to move: layers, masks, selections, adjustment layers, type. Around that, Adobe has been building its generative tools into the same window rather than beside it. Generative Fill and Generative Expand add, remove and extend content from a written description and land the result on its own layer; Harmonize blends a subject into a background and matches the light; and Generative Fill on the desktop can now run Google's Gemini 3 (with Nano Banana Pro) and FLUX.2 pro. The plan is about €27 a month including VAT, billed monthly on an annual commitment, and it covers Photoshop on desktop, web and mobile plus the Adobe Express Premium plan. The mobile app is free on its own, with its premium features arriving when you buy a subscription, and there is no free version on the web. If the job is a picture and you already know what the picture should be, this is the tool that never runs out of road.

What a session does that a canvas cannot

Nomi starts before you ask for anything. You give it your website, it reads your pages, and your brand, your products, your markets and your buyers come back written down as drafts you correct. Photoshop starts at File, New.

From there you ask in a sentence and it does the work. It plans the campaign, runs a pass over the ads your competitors are actually running in your market, writes the copy and the script, and makes the creative in the shapes Meta's placements take. None of the first three is a thing a design tool does, and Adobe's own pages describe a tool for making pictures rather than one for planning a campaign.

The competitor pass is real ads rather than a mood board. Ads delivered in the EU out of Meta's own Ad Library, what your competitors are running on Google, and what they are posting on TikTok, each one with how many days it has been running.

When something is wrong with the finished ad, you point at it. Ring the spot, write what should be different there, queue as many as you noticed, and the picture is drawn again with the changes in it. That is the whole trade this page turns on: Photoshop lets you move the thing yourself and Nomi does not, and in exchange nobody has to know how.

The same ad in another market is one press. The picture, the logo, the colours and the layout are held still, and the words are rewritten in that market's language, with that market's own price and offer rather than a translation of the first one's.

And what it learns about the brand gets written down as it goes, in your own words, somewhere you can read it and correct it. Nothing has to be re-explained on Monday, and the fortieth ad still comes out looking like the first.

Side by side

What each one costs

Adobe lists Photoshop at about €27 a month including VAT, billed monthly on an annual commitment, and that covers Photoshop on desktop, web and mobile plus Adobe Express Premium. Adobe prices by country and the VAT is what moves the figure: €26.86 on its Irish store, €26.64 on its Slovenian one. Creative Cloud Pro, which is more than twenty apps including Photoshop, with Adobe Firefly on top, is about €80 a month including VAT. For a team the same single app is a Creative Cloud single-app plan, from €33.49 a month for each licence excluding VAT, with an admin console and shared libraries around it.

Nomi is €59 a month for one brand and two seats, €179 for three brands and five seats, and €449 for every brand an agency has on its books, with fifteen seats.

The honest shape of it: for one person Photoshop is cheaper, and it is cheaper because it is a different purchase. Photoshop is a tool, and the real cost of a tool is the hours of whoever is holding it. Nomi is priced for the work coming back done. So the number worth comparing is not the two line items, it is how many ads a month came out of each.

Which one to buy

These two are not after the same hour. Photoshop is what you open when the picture itself has to be exactly right. Nomi is what runs the week when the picture was never the part that was missing.

Buy Photoshop if

• The job is the picture: a retouch, a composite, a packaging shot, a hero image nobody has made yet.
• You already know what the ad should say, and what is missing is the craft to make it look right.
• The file has to stay editable down to the layer, because somebody else is going to open it after you.
• What you make is not only ads, and one subscription covering print, web and social is worth more than a tool that does one of them.

Buy Nomi if

• You run Meta every week, and the hard part is deciding what the next ad should say rather than drawing it.
• You want the campaign planned and the competitor pass done before anything gets made.
• You want a fix to the finished ad to take a sentence and a press, not an afternoon in a file.
• Nobody on the account knows Photoshop well enough to make the fortieth ad look like the first.

Starting Nomi beside Photoshop

Questions people ask