Nomi vs Foreplay

Foreplay is a swipe file and a competitor tracker. You save ads from Meta, TikTok and LinkedIn's ad libraries, plus organic posts from Instagram and TikTok, into boards your team can tag, comment on and share, while Spyder watches named competitors and keeps a running history of what they run. Nomi is a strategist that reads your own site, plans a Meta campaign, and makes the ad, inside one session that remembers your brand.

Foreplay has been doing this longer and covers more ground: six ad libraries against Nomi's three, and a history it keeps running on every competitor you name. What separates the two is not the research. It is what happens after it.

What Foreplay does better

Seven of these are real, and the page would be worth nothing if it hid them.

• Ad libraries. It saves from Meta Ad Library, Instagram organic posts, TikTok's ad library and top ads, TikTok organic, LinkedIn's ad library and YouTube Shorts, every one landing in the same board. Nomi reads Meta, Google and TikTok, and nothing on LinkedIn or YouTube.
• Competitor history. Spyder tracks named competitors automatically and keeps their ad history for up to three years. Nomi runs its pass when you plan a campaign and keeps no history of its own.
• A searchable library beyond your own saves. Discovery is a search engine over ads other Foreplay users saved too, filterable by how long an ad has run.
• Sharing with a team or a client. Guest and public share links are on every paid plan, and the top two add a white-label version with your own name on it.
• Turning research into a brief. Briefs writes a storyboard, a script and a brand profile for a designer, freelancer or agency to build from. Nomi has nothing to hand off; it makes the ad itself.
• A score before you spend. Lens rates a creative on every plan except the entry one. Nomi does not score creative.
• A Chrome extension and a mobile app. Save an ad the moment you see it, from your desktop or your phone. Nomi has neither.

Foreplay in sixty seconds

Foreplay calls itself "The Complete Winning Ad Workflow," and the five products it sells line up behind that claim. Swipe File saves any ad you find into a board your team can tag, rate and comment on. Discovery is a search engine over a library other Foreplay users built alongside you, filterable by how long an ad has run. Spyder watches named competitors automatically and keeps their ad history for up to three years. Lens turns what got saved into reports on which creative is being tested and which ones repeat, with a score of its own on every plan except the entry one. Briefs turns the research into a document: a storyboard, a script and a brand profile for whoever builds the ad next.

A Chrome extension and a mobile app let you save an ad the moment you see it, and an API and an MCP connection put the same data into tools like Claude or ChatGPT. If what you need this week is a shared library of what is working across your market, this does that job well, and it has done it for longer than Nomi has existed.

What a session finishes that a swipe file cannot

Foreplay's Briefs turns saved inspiration into a document for someone else to build from. Nomi skips the hand-off. You give it your website once, and it reads your pages, and your brand, your products, your markets and your buyers come back written down as drafts you correct.

From there you ask for the campaign in a sentence and Nomi does the work itself. It plans the campaign, runs a pass over the ads your competitors are actually running in your market, writes the copy, and makes the creative in the shapes Meta's placements take. Nobody downstream builds it from a brief. The ad Nomi returns is the ad you run.

The competitor pass is the part closest to what Spyder does, and it works differently. Nomi reads ads delivered in the EU out of Meta's own ad library, what your competitors are running on Google and what they are posting on TikTok, each one with how long it has been running, and what it finds feeds the campaign it is building rather than a report you read on the side.

When something is wrong with the finished ad, you point at it. Ring the spot, say what should be different there, queue as many as you noticed, and the ad comes back redrawn with the changes in it. There is no finished ad in Foreplay to point at, because pointing happens after something gets made, and Foreplay stops before that.

Side by side

What each one costs

Foreplay publishes three plans and prices them by the month or the year. Basic is $59 a month for one seat, or $49 billed annually, and includes Swipe File, Discovery, Briefs, Spyder and Lens. Workflow is $175 a month for up to five seats, with Spyder covering 15 brands and Lens capped at one; billed annually it drops to $149. Agency is $459 a month for up to ten seats, Spyder across 50 brands and Lens across ten; annually it is $389. Foreplay charges $20 for each seat past what is included, on every plan, and prices its Enterprise tier by conversation rather than publishing it.

Nomi is €59 a month for two seats, €179 for five seats and €449 for fifteen, all before VAT. Any of the three holds every brand an agency has on its books; the higher ones add seats and credits.

Seats and brand limits are what is worth setting side by side; the two products count credits differently and that number is not. At one seat against two, Foreplay is $59 and Nomi is €59 before VAT, close enough that the currency decides it. At five seats, Foreplay's Workflow plan is $175 a month and still caps Lens at one brand even though Spyder reaches fifteen; Nomi's five seats at €179 hold as many brands as you add, with nothing held back at a lower limit. Foreplay's own ceiling, Agency at $459, still splits between fifty brands for Spyder and ten for Lens. Nomi's ceiling, €449, buys fifteen seats and more credits, not more brands, because no Nomi plan caps them.

Which one to buy

Buy Foreplay if

• You track competitors on LinkedIn, YouTube Shorts and Instagram, and not only on Meta, Google and TikTok.
• Someone else on your team builds the ad, and what you need is a shared board and a brief to hand them.
• You want a history kept running on every competitor you name, rather than a pass run when you plan the campaign.
• You save ideas from your phone or a browser extension as you scroll, not from a website you own.

Buy Nomi if

• You want the campaign planned, written and made without a separate build step.
• You run one brand and want both seats working from what the same session already knows.
• You want to fix a finished ad by pointing at the thing that is wrong with it.
• You run three brands with a team, where five seats are €179 before VAT for all three rather than $175 capped at one brand in Lens.

Moving over from Foreplay