Nomi vs Figma · Nomi Growth

Figma is where a great deal of the internet gets designed: product screens, websites, brand systems, and, since Figma Buzz, the marketing assets around them. Nomi is built for one job, the Meta campaign, planned and made inside a session that has already read your website.

The two are not competing for the same hour of your week. Figma is the surface an ad gets drawn on, and it is a very good one. What it does not do is decide what the ad should say, who it is for, or which of five angles is worth running this month. A blank artboard and a blank prompt fail in the same place, and it is not the drawing.

What Figma does better

Six of these are real, and the page would be worth nothing if it hid them.

Control over the finished picture. Vector tools, auto layout, components and variables, and type set to the pixel. Nomi's editor has no layers and no way to add a new line of text: you ring the spot and ask for the picture again.
A design system a whole company builds on. Figma's own pricing page lists team libraries, variable modes and multi-brand design systems across its plans, so one change to a component reaches every file using it.
Locked brand templates. A brand designer publishes a template in Figma Buzz and sets which parts a teammate may edit, so the rest cannot be broken. Nothing in Nomi locks a layout that way.
Bulk create from a spreadsheet. Upload a CSV or XLSX, map its columns to the text and image fields on one asset, and Figma makes one asset per row. A catalogue of two hundred products is a real production line there, and Nomi has nothing that does it.
Everything else a company designs. Product screens, websites, prototypes, slide decks and video, each its own Figma product on the same seat. Nomi makes statics and carousels for Meta's placements.
Price. Starter costs nothing, and a full seat on Professional is €16 a month billed annually.

Figma in sixty seconds

Figma's own home page calls it "the intelligent canvas for infinite creativity", and the short version is that it is where design happens: an infinite canvas with vector tools, auto layout, components, variables and shared libraries, opened by a whole team at once. Its home page also says "95% of the Fortune 500 uses Figma", based on data from March 2025. Starter costs nothing and carries unlimited drafts plus the UI kits and templates; the paid plans are priced per seat, and every seat comes with a monthly allowance of AI credits that Figma's AI features draw on. The part of Figma that matters most here is Figma Buzz, released in open beta at Config 2025 and available on all seats and plans while it stays there. Figma describes it as a way for teams "to create on-brand static assets together, with the power of Figma Design": a brand designer publishes templates, a marketer picks one and fills it in, and edit restrictions keep the parts that must not move from moving. Buzz carries preset sizes for channels, an image generator built in, background removal in a click, and text tools that rewrite, shorten or translate a line. If your team has a designer and the question is where the ad gets built, Figma is a very good answer to it.

What a session does that an artboard cannot

Nomi starts before you ask for anything. You give it your website, it reads your pages, and your brand, your products, your markets and your buyers come back written down as drafts you correct. In Figma that first pass is a designer's week: somebody has to settle the palette, the type, the layout and the rules, and build the template that holds them.

From there you ask in a sentence and it does the work. It plans the campaign, runs a pass over the ads your competitors are actually running in your market, writes the copy and the script, and makes the creative in the shapes Meta's placements take.

The competitor pass is real ads rather than a mood board. Ads delivered in the EU out of Meta's own Ad Library, what your competitors are running on Google, and what they are posting on TikTok, each one with how long it has been running.

When something is wrong with the finished ad, you point at it. Ring the spot, write what should be different there, queue as many as you noticed, and the ad comes back drawn again with the changes in it. In Figma you open the file and move the layer yourself, which is quicker when you know exactly what you want and slower when you do not.

Another market is not a translation. Ask for the same ad in a market you sell in and the copy is rewritten with that market's own name for the product, its price, its offer and the claims cleared there, while the picture, the logo and the colours are held still. Figma Buzz translates a line in a click, which is a different act: it carries the words across and knows nothing about what you charge in Germany.

And Nomi writes down what it learns about the brand as it goes, in your own words, where you can read it and change it. That is why the fortieth ad still looks like the first one, and why nobody re-explains the brand on Monday.

Side by side

The job	Nomi	Figma
Where the ad starts	It reads your site and writes your brand, products and markets down for you to correct.	A blank artboard, or a template somebody on your team built first.
Who decides what it says	The angle, the hook and the copy are planned before anything is drawn.	You do, or whoever writes for you, before the file is opened.
Competitor research	Real ads out of Meta's ad library, plus Google and TikTok, each with how long it has been running.	Not offered.
Control over the finished picture	You ring a spot and say what should change there. There are no layers to open.	Every layer, every vector point and every type setting is yours to set.
Making forty of them	You ask, and each ad comes back as its own creative inside the session.	Bulk create takes a CSV or XLSX and makes one asset per row, once you have written the rows.
Keeping a team on brand	The brand is held as drafts you confirmed, and every ad is made from them.	A published template with edit restrictions decides what a teammate may change.
Another market	The copy is rewritten with that market's own price, offer and cleared claims.	Text tools translate a line in a click, and your price there stays your job.
What else it makes	Statics and carousels for Meta's placements.	Product screens, websites, prototypes, slide decks and video.
One person, one month	€59.	€0 on Starter, or €16 for a full seat on Professional billed annually.

What each one costs

Figma publishes four plans and prices them by seat. Starter is free and gives you unlimited drafts and the UI kits and templates. Professional is €16 a month for a full seat billed annually, or €20 billed monthly, with a dev seat at €12 and a collab seat at €3 on the annual price. Organization is €55 a month for a full seat, Enterprise is €90, and both are billed annually. Figma Buzz is in open beta and available on all seats and plans while it is there.

Nomi is €59 a month for one brand and two seats, €179 for three brands and five seats, and €449 for every brand an agency has on its books, with fifteen seats.

And the seat is not the whole cost of it. A locked brand template is a thing a designer builds before anyone else can use it, and the rows that bulk create fills are written by a person too: two hundred headlines in a spreadsheet is two hundred headlines somebody wrote.

The honest shape of it: Figma is cheaper per seat at every tier, and price is not the argument on this page. What a seat buys is the tool the picture gets made in. What it does not buy is the hour before that, when somebody has to decide what the ad says, who it is for, and what the market has already seen.

Which one to buy

For most accounts the honest answer is both. Figma is where the brand and the templates get made, once. Nomi is what makes the ads inside them, every week after.

Buy Figma if

You have a designer, or you are one, and getting the layout exactly right yourself is the part you want.
You need a design system a whole company builds on, with shared libraries and templates a teammate cannot break.
The job is a catalogue: two hundred rows in a spreadsheet, one asset each, the same layout throughout.
You need product screens, a website, a deck or a print job, and not only an ad.

Buy Nomi if

You run Meta yourself, and the hard part is deciding what the next ad should say.
You want the campaign planned and the competitor pass done before anything gets made.
Every ad has to look like it came from the same company as the last one, without anyone re-explaining the brand.
You would rather fix a finished ad by pointing at what is wrong than open a file and move the layer.

Putting Nomi beside Figma

Give Nomi your website
It reads your pages and comes back with your brand, your products, your markets and your buyers, written out as drafts.
Check it against what Figma already holds
The palette, the type direction and the rules are settled in your design system. Correct Nomi's read once, and everything made after this comes from what you confirmed.
Ask for the first campaign
One sentence is enough. The plan, the copy and the creative come back in the shapes Meta's placements take.
Change it by pointing
Ring what is wrong on the finished ad, say what belongs there instead, and send the lot back at once.

Questions people ask

For drawing one, yes, and Figma Buzz adds templates and blank frames for ads across platforms and sizes. For deciding what the ad should say, who should see it and what is already running in your market, that is not what a design file is for.

Starter is free. Professional is €16 a month for a full seat billed annually, or €20 billed monthly. Organization is €55 a month for a full seat and Enterprise is €90, both billed annually, as listed on their own pricing page.

Figma's product for marketing assets, released in open beta at Config 2025 and available on all seats and plans while it is in beta. A brand designer publishes templates, teammates fill them in, and edit restrictions keep the locked parts locked.

Yes. Figma Buzz has a size menu with presets like Instagram Post and YouTube thumbnail, plus custom dimensions for anything the presets miss, and several assets can be resized at once from bulk create.

It edits copy rather than writing a campaign's worth of it. Figma's own page lists text tools that rewrite, shorten or translate a line in a click. What goes in the headline in the first place is still yours.

No. Figma's own pages describe a place to make assets, not a place to research what other brands are advertising. Nomi's competitor pass reads real ads out of Meta's own Ad Library.

Yes, and for most accounts that is the honest answer. Figma is where the brand system and the templates live. Nomi is what plans and makes the Meta ads inside them.

No. Nomi's editor asks for the picture again rather than taking it apart: you ring a spot, say what should be different there, and a new version comes back beside the old one. There are no layers to open and no way to add a new line of text.

€59 a month for one brand and two seats, €179 for three brands and five seats, and €449 for unlimited brands and fifteen seats.