Meta ads for the US market
Nomi reads the ads running in the United States and writes yours in English. The price, the offer and the claims you sell on there are the US market's own, and nothing crosses a border to fill a gap.
You sell in the United States and you run the ads yourself, or you brief someone and wait a week. Nomi reads your site once, and your brand, your products and your US market come back written down as drafts you correct. From there you ask for the campaign in a sentence and the ad comes back written, in every placement Meta takes.
English is the language Nomi thinks in rather than a language it translates into, so the American ad is the one that needs no rewriting at the end. What the US market still needs is everything else a country owns: its own price, its own offer, its own cleared claims and its own landing page.
The short answers
Can I see what my competitors in the US are running
Yes. The United States is one of the sixteen markets Nomi collects from, out of Meta's own Ad Library, and each ad arrives with the number of days it has been running.
Does the US ad use my US price
Yes, once the US market has answered for itself. Nomi will not borrow another country's price or offer to fill a gap. A missing answer stays missing and it asks you for it.
Does Meta publish reach on US ads
No. Reach is an EU disclosure, so a US ad carries no reach figure. The days it has been running is the signal that is there, and it is the more honest one anyway.
What does Nomi not do in the US
It does not place the ad in Meta or spend the budget, it does not rule on what the FTC or state law let you claim, and it makes statics and carousels rather than video.
What Nomi does for a US account
Five things, and every one of them is running today.
- Reads the US market. Ads delivered in the United States, out of Meta's own Ad Library, going back about twelve months, with what the ad is made of and how long it has been running.
- Writes the ad in English, natively, so nothing arrives reading like a translation with the corners knocked off.
- Keeps the US price and the US offer separate from every other market's. What you charge in the States is a field the States answers.
- Keeps the claims you have cleared for the US, and the wording that is never allowed anywhere, and writes inside both.
- Makes the creative at the ratios Meta takes, and when something is wrong you ring the spot, say what should be different there, and it is drawn again with that change in it.
What the Ad Library gives you in the US, and what it does not
Meta publishes every ad running on Facebook and Instagram in a library that is public and needs no account, and that holds in the United States exactly as it does in Europe. Search a brand and every ad it is running right now comes back, at the size the buyer sees it.
What does not hold is the numbers. Spend, reach, targeting and funding are surfaced for ads about social issues, elections and politics, and for an ordinary commercial ad Meta publishes none of them, anywhere. In the EU there is a reach figure on top of that, as a disclosure requirement; in the US there is not.
So the honest version of US competitive research is narrower than the pitch you usually hear, and it is still the most useful thing on the page. Days running is what you get, and nobody keeps paying for an ad that does not work. An ad live for ninety days is a decision somebody has renewed ninety times.
Nomi runs that pass when it plans a campaign, so what your competitors are still paying for goes into the plan it is building rather than into a report you read on the side. You can open the same pool yourself, filtered to the US market, and each card opens on the creative, the format, the placements, the days it has been running and Meta's own record of it.
US English is a market answer, not a language setting
Nomi writes English. Which English it writes is your brand's decision, and it is one you make once.
American spelling, American vocabulary and American measurements belong to the same place every other market fact does: the name you sell the product under in the US, your tone of voice on the brand, and the corrections you type in a session, which are kept in your own words in that brand's memory where you can read and edit them. Tell it that the copy says color and shipping and sneakers, and it stops being a thing you check.
Prices carry the same way. English writes a decimal point and puts the currency mark before the figure, so the US market's price field holds $24.90 and the ad quotes what is in it.
The four answers the US market owes
A market in Nomi is a country and a language, and those are two separate answers. The United States and the United Kingdom are two markets in one language, which is the same shape as Germany and Austria: the same words, a different price, a different page.
A product describes itself once. Then each market answers four questions of its own: the name you sell it under there, the price, the offer, and the claims you have cleared for that country. Two more things belong to a market as well, a packaging picture tagged to it and at least one landing page, so a US ad can point somewhere American.
Nomi refuses to fill a US gap with another country's answer. An ad written for the States while the States has no price of its own does not quietly quote the European one; the market is reported as unanswered instead.
Advertising rules in the US, and what stays with you
Advertising in the United States sits under Section 5 of the FTC Act, which prohibits unfair or deceptive acts or practices, and the Federal Trade Commission is the body that enforces it. Its Endorsement Guides, revised in 2023, cover endorsements, reviews and influencer content: they define what makes a disclosure clear and conspicuous, say that a platform's own built in disclosure tool may not be enough on its own, and address incentivised reviews and reviews written by employees. State consumer protection law sits on top of all of it.
Nomi holds the claims you have already cleared for the US and writes inside them, and it holds the wording you never want used anywhere and stays out of it. It is not the one ruling on what the FTC or a state attorney general would allow, and it does not check an ad against the Endorsement Guides. That reading is yours, or your counsel's, and a tool that told you otherwise would be selling you a risk it cannot carry.
What this looks like for a real product
A supplement sold in the US and in Germany is one product with two markets. The US market carries the dollar price, the US landing page, and the claims your counsel has cleared for US labelling; Germany carries its own. Ask for a launch campaign and Nomi asks which market the ad is for before it draws, because nothing records that afterwards.
A store running a US holiday promotion writes it into the US market's offer field, and every US ad quotes that promotion rather than the one running in Europe.
A brand selling only in the States has one market and never has to think about any of this. The split costs nothing until you cross a border.
Four mistakes worth not making
- Reading a competitor's ad count and calling it a budget. Meta publishes no spend on commercial ads, and anything claiming to show you one is guessing.
- Sorting by newest. The ads that went up last week are tests; the ones that have survived a quarter are the argument.
- Running the European creative in the States with the currency swapped. The offer, the landing page and the cleared claims are the half that gets missed.
- Putting a customer quote in an ad without the disclosure. The FTC's Endorsement Guides are about the ad, not about the landing page it points at.
Setting the US market up
Tell Nomi in the session that this product sells in the United States, and the market exists on it. Or add it from the product itself, which is the same act through a different door.
Then answer its four questions once. Everything else about the product carries over, so a second market is four answers rather than a second product.
What Nomi does not do here
You place the ad in Meta yourself, and you set and spend the budget yourself.
Deciding what US law lets you claim stays with you. Nomi holds the claims you have already cleared and writes inside them, and it holds the wording you never want used anywhere, and it is not the one ruling on what is allowed.
And it makes statics and carousels, not video. If the US campaign you have in mind is a video campaign, this is not the tool for that half of it.
What it costs in the US
Nomi starts at €59 a month and is billed in euro, which is worth saying plainly to an American buyer: the card is charged in euro and your bank converts it.
There is no separate US plan and no per market charge. A second market on a product costs four answers and nothing else.
Questions
Yes. Meta publishes every ad running on Facebook and Instagram in a public library that needs no account, and the United States is one of the sixteen markets Nomi collects from. Each ad opens on the creative, its format, its placements, how long it has been running, and Meta's own record of it.
Not on ordinary commercial ads, and not to anybody. Spend, reach and targeting are surfaced only for ads about social issues, elections and politics, which is a different part of the library with different rules.
No. Reach is a European disclosure requirement, so it appears on some EU ads and on none in the United States. The days an ad has been running is what you get instead, and it carries more meaning.
About twelve months of ads out of Meta's Ad Library, which is the window that library covers for delivered ads.
It writes English, and which English is a brand decision rather than a setting. Put the spelling, the vocabulary and the measurements in your tone of voice and in the US market's own answers, and every ad written after that obeys them.
Yes, once the US market has answered for itself. Price and offer are per market by design, and Nomi will not carry either one across a border. A market that has not answered is reported as not having answered.
No. They are two markets in one language, the same shape as Germany and Austria: the same words, a different price, a different offer, a different landing page.
No, and no tool should say it can. Section 5 of the FTC Act prohibits unfair or deceptive acts or practices, and the Endorsement Guides govern endorsements, reviews and influencer content. Nomi holds the claims you have cleared and writes inside them; the ruling stays with you or your counsel.
Guidance from the Federal Trade Commission, last revised in 2023, on advertising that uses endorsements and reviews. They define what makes a disclosure clear and conspicuous, note that a platform's built in disclosure tool may not be enough on its own, and address incentivised reviews and reviews by employees.
Yes. The product is described once and each market answers its own four questions, so the second market is four answers rather than a second product.
No. It plans the campaign, writes the copy and makes the creative in Meta's placements. Putting it live and paying for it stays with you.
No. It makes statics and carousels at the ratios Meta takes.
English, German, French, Italian, Spanish, Dutch, Polish and Slovenian. Ask for one it does not write and it says so rather than drawing the ad in the wrong language.
No. It is built in Slovenia, in the EU, and your data is held in the EU.
It starts at €59 a month, billed in euro, so a US card is charged in euro and the bank converts it. There is no separate US plan and no charge per market.