How much ad creatives cost, from the price pages

An ad has to exist by Friday. You can pay somebody by the hour to make it, pay somebody by the month to keep making them, or use software.

Each one prices the same ad in a different unit, so how much ad creatives cost gets many answers and few you can check.

This post uses only prices the publisher put on its own page, each named in its sentence and read on 13 October 2026. Each is quoted in its page's currency, unconverted. Read that way, a freelancer is $38.06 an hour on PayScale's survey. A banner ad from a marketplace designer is €149 to €309 on 99designs, and an agency's monthly package works out at $750 an asset.

Ad creative pricing from a freelancer, by the hour and by the ad

Freelancers are priced in two ways, and the first is not a price list. PayScale's survey of freelance graphic designers puts their average hourly pay at $38.06, with the 10th percentile at $20.68 and the 90th at $85.11. It rests on 234 salary profiles, last updated on 28 June 2026.

The US Bureau of Labor Statistics puts the median pay of employed graphic designers at $30.27 an hour in May 2025, and says its wage figures leave out the self-employed, who are one in five of them. That is what designers earn, so it guides a rate and is not a quote. It cannot say how many hours one ad takes, which is the number you need.

The second way is a price per job. 99designs' own pricing page for banner ads gives €149 to €309 as the estimated range to hire a designer for one, with full copyright ownership and source files. It also lists four fixed contest packages from €49 to €189, before sales tax, where designers submit ideas and you pick one.

A banner ad is the closest listing there to one ad image. A designer also brings what no price line shows: taste, an idea nobody has run yet, and a view on whether yours is wrong. The page on what a designer still does better goes through the rest.

What an agency charges by the month

Chatterbuzz Media's pricing page lists a Starter package at $4,500 a month for six assets, four UGC videos and two static ads, and a Pro package at $7,500 for ten.

Divide each price by its assets and both come to $750 an asset. That is arithmetic on its published figures, not a price it quotes. The packages include the creators' payments and 12 months of ad and organic usage rights, and the page states a minimum engagement of three months.

Meta's business news page of 19 November 2024 recommends at least 20 diversified ads in Advantage+ shopping campaigns, a figure the post on how many ads Meta recommends goes through. At $750 an asset, 20 ads from this agency would come to $15,000. That assumes all 20 come from the agency.

UGC ad cost: what creators and platforms publish

Two UGC platforms publish a price per video. Insense's pricing page says UGC campaigns start at $100 per video, and that its plans do not cover creator payments. Trend's pricing page lists a pack of up to six videos at $550, which is $91.67 a video, with licensing for ads included.

Insense's Brand plan adds from $500 a month, billed quarterly at $1,500, and a 10 per cent marketplace fee on creator payments. It also says the price rises if you ask for both raw and edited assets.

The agency package does more of the job: it sources, scripts, edits and pays the creators, and its $750 an asset blends videos with static ads. If the budget is small, the post on splitting a small budget between stills and video covers where a video earns its cost.

Why software gets no figure here

Software is usually sold as a monthly plan that covers many ads, not as a fee per ad. This post gives no software figure, because the price of one ad depends on how many ads you make with it.

Say a plan costs the same in a month when you make ten ads as in a month when you make fifty. The second month's ads cost a fifth as much each, and no price page can tell you which month you will have.

To compare software with the rows below, divide the plan's monthly fee by the ads you will really run. Check what the plan counts, and whether a picture redrawn after a correction counts again.

How much ad creatives cost in the published figures

Which one to buy, as judgment

A price is only high or low against what an order leaves you, and the post on whether Facebook ads work for a small business shows that sum. What follows is judgment, not a published rule.

• A freelancer fits when you need one ad, a shoot, an illustration, or someone who will tell you the idea is wrong. For one ad, once, a per-job price is very likely cheaper than a monthly plan.
• An agency fits when you want a steady flow of ads, with videos shot by real people and a team to manage them, and you can sign a minimum term.
• A UGC platform fits when the ad is a person holding your product and saying what they think. Budget for the creator, the licence and the editing.
• Software fits when the idea already exists and the work is more ads inside it, in other sizes and wordings.

Many stores use two: a designer sets the idea once, and software or an agency makes the volume inside it.

Where Nomi fits

Nomi is software for the last of those jobs. You give it your site address once, and it reads your pages and drafts what you sell, how you sound and who you sell to. You correct the drafts, and after that an ad is a sentence.

When one thing in a finished ad is wrong, you point at the spot and say what belongs there. How an ecommerce store uses Nomi shows a session.